Debra Benson

The Mean Wolf And Writing For Your Business

Clarity from the talk


I recently participated in a writing challenge it was a Shut Up  And Writeathon event and the mean wolf.   This challenge pushed me to make necessary shifts in my thought process.  It focused on discipline to just write, write for your business.  If we didn’t like what we wrote it could always be burned (literally) but safely.
If not all but most of us when it comes to shutting up and write it’s a battle, the challenge within us and the external ones.  One main character we dealt with most in the 10-day event was called the (mean wolf).  Your mean wolf can be named anything it can be male or female. This is the one who keeps talking in your ear.  Telling us we’re not good enough to write.   Telling us no one will find our writing interesting and so on.

However, what I’ve learned is that the mean wolf is really a perfect crutch to get what you want.  Why I say this because if you play your cards right and show up to write you will get exactly what you need to move forward with writing for your business.  The key is to have dialogue, with the mean wolf and he or she will tell you everything you need to know including how to write specific and focused material for your business to target and grow your client list by letting them know what a great experience they will have in working with you.

One way to silence the mean wolf somewhat is to be laser focused on what it is you want to present.  And your writing must be specific to it one thing at a time.  So preparation is vital and it won’t be overbearing when you have done your homework and have you signature system in place.  With this in place, you will be prepared to shut up and write and use the mean wolf to further clarify things with you about your offers and more.

When I finished the Shut Up And Writeathon challenge there were five main points for me I want to keep doing and that is to:

  1. Set aside time to write for my business (also this is personal time and time for reflection overall).
  2. Let the negative voice (the mean wolf) as we called him in the challenge continue to push me over writing obstacles, seek clarity, and use him/her as the perfect crutch.
  3. Have a specific point to make.
  4. Realize it’s okay to not be perfect.
  5. Write to enlighten my thought process.

Early on I talked about the writing challenge I participated in.  It’s really amazing when you set aside time to write and with the mean wolf talking in your ear and possibly pointing a finger as well you don’t stop putting words on paper but write anyhow for ten minutes or thirty and be rewarded with self-pleasure and you realize it wasn’t  so bad after all once you learned that you found clarity after having dialogue with the mean wolf.

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